{"id":1042,"date":"2021-12-16T09:00:00","date_gmt":"2021-12-16T14:00:00","guid":{"rendered":"https:\/\/startup-engine.com\/?p=1042"},"modified":"2021-11-04T20:21:50","modified_gmt":"2021-11-05T01:21:50","slug":"los-backlinks-te-brinda-posicionamiento","status":"publish","type":"post","link":"https:\/\/startup-engine.com\/en\/2021\/12\/16\/los-backlinks-te-brinda-posicionamiento\/","title":{"rendered":"LOS BACKLINKS TE BRINDA POSICIONAMIENTO"},"content":{"rendered":"<p>Imagina cu\u00e1ntos millones de sitios existen en Internet y cu\u00e1ntos millones de b\u00fasquedas se realizan diariamente.&nbsp;<\/p>\n\n\n\n<p>En el ambiente digital es necesario adoptar estrategias de SEO (Search Engine Optimization, o sea, en traducci\u00f3n literal, Optimizaci\u00f3n para motores de b\u00fasqueda). SEO es el conjunto de t\u00e9cnicas que apuntan a aumentar el posicionamiento de un blog o sitio web para mejorar su posicionamiento en los resultados de Google y de otros motores de b\u00fasqueda.&nbsp;<\/p>\n\n\n\n<p>Es a trav\u00e9s de las t\u00e9cnicas de SEO que se puede mejorar la visibilidad de un blog o sitio web y lograr un buen posicionamiento en los motores de b\u00fasqueda de red. Y con ello dar destaque y visibilidad a un negocio.&nbsp; Una de las t\u00e9cnicas de SEO m\u00e1s importantes para conseguir posicionamiento web son los backlinks. A continuaci\u00f3n, te presentamos lo que son los backlinks, para qu\u00e9 sirven y las maneras de obtenerlos.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 son los backlinks?<\/p>\n\n\n\n<p>Los backlinks son enlaces dispuestos en un texto que dirigen al lector a otro sitio que tenga contenido relacionado con lo que est\u00e1 leyendo. Los backlinks permiten al lector expandir su conocimiento y, al mismo tiempo, generar tr\u00e1fico de calidad para un blog o sitio web. Cuanta m\u00e1s gente hace referencia a un blog o sitio sobre determinado tema, m\u00e1s autoridad este sitio o blog obtiene.<\/p>\n\n\n\n<p>Por eso, los backlinks son importantes. Ellos muestran a los motores de b\u00fasqueda que un sitio determinado es relevante para los usuarios que buscan un tema espec\u00edfico, de tal manera que otros sitios est\u00e1n apuntando a \u00e9l. Por lo tanto, los backlinks forman parte de los factores de posicionamiento de Google, ya que influyen tanto en el PageRank como en la autoridad del sitio.<\/p>\n\n\n\n<p>Hay varios tipos de backlinks y ellos suelen estar posicionados estrat\u00e9gicamente en un texto. Es importante conocer bien para que sirve cada uno de ellos antes de iniciar una estrategia. A continuaci\u00f3n, te presentamos los principales:<\/p>\n\n\n\n<ol><li>Link Juice<\/li><li>Nofollow Links<\/li><li>Dofollow Links<\/li><li>Root Domains Links<\/li><li>Low Quality Links<\/li><li>Internal Links<\/li><li>Anchor Text<\/li><\/ol>\n\n\n\n<p>La parte del texto que se utiliza para hacer un hiperv\u00ednculo se denomina texto de ancla. Este tipo de backlink funciona bien cuando usted est\u00e1 tratando de ganar autoridad en ciertas palabras clave. Sin embargo, toma cuidado: lo que importa es la calidad y no la cantidad de backlinks. En el pasado, los backlinks fueron la principal m\u00e9trica para el posicionamiento de una p\u00e1gina web, es decir, una p\u00e1gina con un mont\u00f3n de backlinks esparcidos por la web ten\u00eda una clasificaci\u00f3n m\u00e1s alta en todos los principales motores de b\u00fasqueda. Sin embargo, despu\u00e9s de la \u00faltima actualizaci\u00f3n del algoritmo Penguin por Google en el 2016, las cosas cambiaron y la calidad pas\u00f3 a ser considerada.<\/p>","protected":false},"excerpt":{"rendered":"<p>Imagina cu\u00e1ntos millones de sitios existen en Internet y cu\u00e1ntos millones de b\u00fasquedas se realizan diariamente.&nbsp; En el ambiente digital es necesario adoptar estrategias de SEO (Search Engine Optimization, o sea, en traducci\u00f3n literal, Optimizaci\u00f3n para motores de b\u00fasqueda). SEO es el conjunto de t\u00e9cnicas que apuntan a aumentar el posicionamiento de un blog o [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[252,81,253,251,98],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LOS BACKLINKS TE BRINDA POSICIONAMIENTO - Startup Engine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startup-engine.com\/en\/2021\/12\/16\/los-backlinks-te-brinda-posicionamiento\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LOS BACKLINKS TE BRINDA POSICIONAMIENTO - Startup Engine\" \/>\n<meta property=\"og:description\" content=\"Imagina cu\u00e1ntos millones de sitios existen en Internet y cu\u00e1ntos millones de b\u00fasquedas se realizan diariamente.&nbsp; En el ambiente digital es necesario adoptar estrategias de SEO (Search Engine Optimization, o sea, en traducci\u00f3n literal, Optimizaci\u00f3n para motores de b\u00fasqueda). SEO es el conjunto de t\u00e9cnicas que apuntan a aumentar el posicionamiento de un blog o [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startup-engine.com\/en\/2021\/12\/16\/los-backlinks-te-brinda-posicionamiento\/\" \/>\n<meta property=\"og:site_name\" content=\"Startup Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/startup.engine.company\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-16T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-05T01:21:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/startup-engine.com\/wp-content\/uploads\/2021\/11\/backlink-hyperlink-networking-internet-online-technology-concept-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"redaccion2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StartupEnginePE\" \/>\n<meta name=\"twitter:site\" content=\"@StartupEnginePE\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"redaccion2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startup-engine.com\/2021\/12\/16\/los-backlinks-te-brinda-posicionamiento\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startup-engine.com\/2021\/12\/16\/los-backlinks-te-brinda-posicionamiento\/\"},\"author\":{\"name\":\"redaccion2\",\"@id\":\"https:\/\/startup-engine.com\/#\/schema\/person\/40b8d89355decb13f978cda38fe943da\"},\"headline\":\"LOS BACKLINKS TE BRINDA POSICIONAMIENTO\",\"datePublished\":\"2021-12-16T14:00:00+00:00\",\"dateModified\":\"2021-11-05T01:21:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startup-engine.com\/2021\/12\/16\/los-backlinks-te-brinda-posicionamiento\/\"},\"wordCount\":487,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/startup-engine.com\/#organization\"},\"keywords\":[\"backlinks\",\"busqueda\",\"internet\",\"Link\",\"posicionamiento\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/startup-engine.com\/2021\/12\/16\/los-backlinks-te-brinda-posicionamiento\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startup-engine.com\/2021\/12\/16\/los-backlinks-te-brinda-posicionamiento\/\",\"url\":\"https:\/\/startup-engine.com\/2021\/12\/16\/los-backlinks-te-brinda-posicionamiento\/\",\"name\":\"LOS BACKLINKS TE BRINDA POSICIONAMIENTO - 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