{"id":1035,"date":"2021-12-09T09:00:00","date_gmt":"2021-12-09T14:00:00","guid":{"rendered":"https:\/\/startup-engine.com\/?p=1035"},"modified":"2021-11-04T10:42:04","modified_gmt":"2021-11-04T15:42:04","slug":"la-innovacion-del-content-marketing","status":"publish","type":"post","link":"https:\/\/startup-engine.com\/en\/2021\/12\/09\/la-innovacion-del-content-marketing\/","title":{"rendered":"LA INNOVACI\u00d3N DEL CONTENT MARKETING"},"content":{"rendered":"<p>Para la mayor\u00eda de las marcas con presencia online, el content marketing es una parte fundamental de las estrategias de marketing y del trabajo del d\u00eda a d\u00eda. El marketing de contenidos aporta valor al usuario y puede servir a las marcas para conseguir todo tipo de objetivos de negocio, as\u00ed que su papel es muy importante. Como marketeros, necesitamos entender a la perfecci\u00f3n qu\u00e9 es y qu\u00e9 no es el content marketing, qu\u00e9 puede aportar a nuestra marca y cu\u00e1les son las mejores pr\u00e1cticas y los errores a evitar.<\/p>\n\n\n\n<p>El marketing de contenidos (o content marketing) es una t\u00e9cnica que se basa en crear, publicar y compartir contenidos de inter\u00e9s para tu comprador. Esta t\u00e9cnica de marketing te permite trabajar todo el ciclo de compra del usuario, desde el momento en el que se da cuenta de que tiene una necesidad hasta que finalmente decide comprar un producto\/servicio para solucionarla. Saber crear estrategias de Content Marketing es fundamental para poder atraer potenciales clientes hacia nuestras redes y de tal manera poder concretar mayores ventas.<\/p>\n\n\n\n<p>Esta estrategia se basa, por tanto, en aportar valor al usuario de manera gratuita. No se centra en conseguir compras inmediatas, sino que busca atraer al usuario e ir desarrollando una relaci\u00f3n a largo plazo. Es como una inversi\u00f3n que busca conseguir mejores resultados para la marca en futuro, en lugar de gratificaci\u00f3n instant\u00e1nea.<\/p>\n\n\n\n<p>Por eso es sumamente importante hacer un buen marketing, de la mano con un buen contenido. Independientemente de las t\u00e1cticas que utilices, el Content Marketing debe ser parte del proceso general, no un enfoque independiente. El contenido est\u00e1 en todas las formas de hacer marketing:<\/p>\n\n\n\n<ol><li>Social Media Marketing: la estrategia de contenidos est\u00e1 antes que la estrategia de redes sociales, pues la primera define el \u201cqu\u00e9\u201d y el \u201cc\u00f3mo\u201d de los mensajes, las t\u00e1cticas y las operaciones.<\/li><li>SEO: los motores de b\u00fasqueda recompensan a quienes publican contenido consistente y de calidad.<\/li><li>Relaciones P\u00fablicas: las estrategias exitosas de relaciones p\u00fablicas abordan temas que preocupan a los lectores, no al negocio.<\/li><li>Publicidad Digital: Para que las campa\u00f1as de PPC funcionen necesitan tener un gran contenido que las sustente.<\/li><li>Inbound Marketing: el contenido es clave para impulsar el tr\u00e1fico y el n\u00famero de leads.<\/li><li>Influencer Marketing: la colaboraci\u00f3n entre influencers y marcas se ha vuelto el pan de cada d\u00eda, pero no es efectivo si el mensaje y el formato no son adecuados.<\/li><\/ol>\n\n\n\n<p>Espec\u00edficamente existen tres beneficios clave para las empresas que lo usan: De esta forma las empresas que lo usan, obtendr\u00e1n tres beneficios claves: Incremento en ventas, ahorro en gastos y atracci\u00f3n de clientes m\u00e1s adecuados para la organizaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Para la mayor\u00eda de las marcas con presencia online, el content marketing es una parte fundamental de las estrategias de marketing y del trabajo del d\u00eda a d\u00eda. El marketing de contenidos aporta valor al usuario y puede servir a las marcas para conseguir todo tipo de objetivos de negocio, as\u00ed que su papel es [&hellip;]<\/p>","protected":false},"author":4,"featured_media":1036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[245,246,106,84],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LA INNOVACI\u00d3N DEL CONTENT MARKETING - Startup Engine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startup-engine.com\/en\/2021\/12\/09\/la-innovacion-del-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA INNOVACI\u00d3N DEL CONTENT MARKETING - Startup Engine\" \/>\n<meta property=\"og:description\" content=\"Para la mayor\u00eda de las marcas con presencia online, el content marketing es una parte fundamental de las estrategias de marketing y del trabajo del d\u00eda a d\u00eda. 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